Jenny Farmerie asked:


Hayes Martin Associates, Inc. announces they have appointed Desiree Sanchez to the position of Internet Marketing Manager. In this premiere role she will head-up the marketing of the 20-year old, award winning agency’s clients online efforts, including all aspects of search engine optimization (SEO) and search engine marketing (SEM).

“We are very excited about the addition of Desiree Sanchez to our team,” states Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. “Her vast experience is a perfect compliment to our agency, and her presence will ensure expanded and enhanced product marketing through comprehensive evaluation and program implementation for every one of our prestigious homebuilder and developer clients. Desiree’s I-depth knowledge and expertise will allow the agency to excel even further in the continually expanding, technically-driven Internet marketplace.”

Sanchez brings to Hayes Martin her specialized acuity in Search Engine Optimization and Internet Marketing, strategically grooming client campaigns’ search, content and website structure to maximize marketing effectiveness. Her Multifaceted expertise will assure optimal programming and maintenance of website code, contextual link building and content strategies, including web positioning, web trends and analytics that are crucial to achieving maximum value from online marketing. She also specializes in development of effective Pay Per Click marketing, creating ad copy and targeted keywords as well as optimizing the entire campaign to ensure maximum click thru and conversion rates.

“Hayes Martin Associates, Inc. strives to maintain a pace well ahead of industry standards and Desiree’s appointment reflects our commitment to provide superior guidance in all aspects of marketing communications that surpasses client expectations,” continues Keedy. “Desiree is a tremendously bright individual who understands these goals and wants to further this aspect of the agency’s offerings. She will be working on a strategic level with every client services team to achieve maximum on-line effectiveness and penetration.”

Prior to joining Hayes Martin Associates Inc., Sanchez most recently held the position of SEO Consultant/Website Marketing Specialist for an Orange County-based company in the real estate Website design/hosting/marketing industry.

“I am excited to bring my experience, dedication and commitment to help create a cohesive strategy for every client,” says Sanchez. “Through our initial analysis of their individual Internet campaigns, including content, Internet exposure and website structure, we will provide the most relevant, cutting-edge Internet marketing tools available that will maintain their competitive advantages for years to come.”



Milton Madden

Nivea David asked:


In order to succeed online there are different ways of Internet marketing to achieve your Web Promotion Goals and objectives. As online presence is becoming quite necessary in the recent times, it has become very necessary to accomplish these goals. The general tasks for Successful online marketing campaign include following tasks:-

First of all you need to create a quality website or get it created by experts. An attractive website will attract the visitors to browse through your website thus resulting substantial amount of traffic. The website should have proper navigation structure, sitemap, an attractive design and quality content.

Write quality articles for your website. Circulate this article in article directories and also make it available on your website. The more your content travels online, the better it is for promotion aspects. The article must be related to the theme and keyword of website. Article helps in generating more visitors for your website and increase in back links.

Do submissions in quality directories to get the back links. Place links in other websites, blogs and forums. This practice will again get more visitors for your internet business.

Another step of quick internet marketing is email marketing. With a single go you can reach vast segment of people.

Other source which you can not ignore is Search Engine Marketing. You can effectively place your business on internet and generate more visitors. With it online internet campaign becomes easy. It gets you those visitors who search in the search engines on the basis of the keywords, product, business and services. So define relevant keywords for your website, look at the search term and business aspect for those keywords. Use of right keywords increases the searching probability for your website.

Another way is online Advertising and PPC ads. You can use banner ads, pop ups to display your products and services for online advertising. This attracts people attention very fast and result in more business generating queries and leads. You can place PPC ads in different websites for your products and services. As it is fast in result getting you can use it for quick internet marketing.

In the recent past the amount and the time spent by companies for achieving successful online goals has increased a lot. It is due to the cut throat competition of business websites in the World Wide Web. It is observed nowadays that big businesses and giants must have web interface. So the number of websites on the World Wide Web has increased a lot and with this the activities and tasks for achieving successful Internet Campaign has become quite necessary.



Edgardo Meadows

lazy submit asked:


Collaboration between marketing and internet marketing took Obama to the White House. It is fundamental to the success of most Fortune 500 companies. There are ways for a small and midsized business to maximize on the marketing and advertising techniques that will become tomorrow’s benchmark success stories.In a world of internet marketing where exposure doesn’t mean traffic, and unique visitors does not necessarily equal sales, it is hard to accept the concept that Obama’s marketing was built on direct mail and social networking.

Fast Company magazine recently awarded the title of ‘world’s most innovative company’ not to a marketing company, but to Barack Obama’s presidential. It outperformed Google, Facebook, Amazon and the largest print media campaigns.

“The team has become the envy of marketers both in and out of politics for proving, among other things, just how effective digital initiatives can be,” according to the article. “Barack Obama’s presidential team relied on technology … to connect with voters better, faster, and more cheaply than ever before.”

In a world of internet marketing where exposure doesn’t mean traffic, and unique visitors does not necessarily equal sales, it is hard to accept the concept that Obama’s marketing was built on direct mail and social networking.

What the marketing community and small business owners need to understand is that Obama’s campaign started back in 2007 when he emailed a 20-page book and 8-minute DVD to hard-core Iowa caucus attendees.

The Obama campaign did highlight one aspect of marketing that internet marketers have been trying to impress on their clients. The new technology is not ‘a short cut.’ In fact, while direct mail targets people in their home. Reaching them on the internet is more difficult, mainly due to the fact that you have to find them first.

Many land-based marketing companies are collaborating with internet marketing companies. Dollar for dollar, many firms are re-learning the fact that direct marketing is still the most powerful advertising tool. I’ve spend many hours debating why with other marketing professionals, advertising agents, sales, and creative directors. Everyone has their own theories. Everyone agrees that direct marketing works.

The most powerful aspect of direct marketing is that you can target the mail. It is possible to mail to people based on their past behavior. I collaborate with www.adaidm.com a dental marketing company. The objective is to attract XX number of dentists a day.

The catch 22 is that no one can guarantee that XX number of dentists are online on a particular day, searching for marketing products, or visiting websites where PPC ads appear. The new media is severly limited by the voluntary, self-directing nature of the potential consumer.

Despite the fact that everyone agrees that Direct Mail Marketing is not dead, a white paper from Winterberry Group reports that direct-mail spending is down 3% in the last year, and is expected to drop 9% in 2009. Ramesh Ratan, exec VP-chief operating officer of the Direct Marketing Association, reports a decline in direct-mail spending, down from $54.8 billion in 2007 to $54 billion in 2008.

The current economic downturn will force more collaboration between land-based marketing companies, advertising agencies, and internet marketing firms. Obama’s campaign proved that using Direct Mail as a foundation for multi-channel marketing. Internet marketing works. However, more than any other type of marketing venue, internet marketers know the value of optimization. The future depends on optimization whether with a search engine, or direct marketing campaign.

One comment I took to heart was made by a representative at ADAIDM Marketing. Anyone who doesn’t value their direct mail marketing campaign are focusing on the cost of printing and postage, not the value of new clients. This is an invaluable mindset for anyone starting a marketing campaign in today’s slow economy.



Kennedy Quinn

Stephen Gorgey asked:


Ninety percent of USA companies are not taking advantage of the Internet as a marketing tool.

Many business owners have a textbook approach to marketing. They read about what typically works for businesses in their industry and that becomes the benchmark for their marketing approach.

If taking out Yellow Page ads is the traditional way to market their business, then that is what they do. It becomes a cookie cutter approach to marketing and it may not be the best approach anymore.

Just because certain businesses have been successful in the past without using the Internet, it doesn’t necessarily ring true that the Internet should continue to be ignored as a marketing avenue.

Undervalued Websites

A website is undervalued when it is being used as an electronic brochure and not much more. Because of old-fashioned ideas, the company can not imagine the application of Internet Marketing to its website. Yet, that is exactly what they should be doing; especially service providers.

Service providers need to stop thinking that word of mouth is the only way to get business or that you can only sell products on the Internet. The Internet can be an excellent way to get clients. My wife is an Interior Designer; a profession that doesn’t typically advertise on the Web. Yet, we started a Pay-Per-Click program for her that became so successful she couldn’t take on anymore clients.

Creating an Online Campaign

Don’t worry about how much competition there is on the Web; putting together a successful online campaign to drive traffic to your website is possible with a focused Pay-Per-Click (PPC) campaign. Here’s a simplified primer to get you started:

1)Research the techniques.

Yahoo, MSN and Google control 95% of this online game. The goal is to be on the first page of Yahoo, MSN or Google as the result of a keyword search by your target audience. You can purchase online ads through both Yahoo and Google.

2)Establish a budget.

Put a limit on the amount of money you spend on a campaign. Every time someone clicks on your ad, money will be taken out of your account, so have a realistic budget.

3)Find the right keywords for your audience.

Look at the ads being used by your competition and see what keywords they are using. Then compare that to your audience. What other words could you use that would attract traffic? Test those ideas by using the free keyword selector tool at http://searchmarketing.yahoo.com/rc/srch/

4)Create your ad.

Write search listings for each of your keywords. Create a headline for your ad using not more than 25 characters. Exactly repeat your search phrase in the headline and in the body of the ad.

5)Bid on the words.

Yahoo claims that you’ll have the most success by bidding on at least 20 or more keywords. The order of the ads on the pages is determined by the prices bid on the keywords; the higher the bid price, the higher the ad placement.

6)Split Test your ad.

Test your ads to see which ones work the best. Check your click-through rates to find out which ones are performing the best.

7)Have a separate landing page for your ad.

Don’t send your ad traffic to your homepage and hope they’ll find the product or service you are advertising. Create a special landing page for your PPC campaign.

If you haven’t considered a PPC campaign, now might be the time to give it a chance. Start using the Internet to market your business and get ready for an avalanche of leads and sales.



Jahiem Velazquez

Sharen asked:


Every advertising medium has characteristics that give it natural advantages and limitations. Observe who they are and how they advertise their products and services. More than likely, their advertising investment is working if it’s selling. Most marketers still use the same campaign structures run on Google they did when they launched their campaigns. Some marketers don’t want to touch or modify their current campaign structures for fear of losing their history.

Once you have completed your Ad Words Ads you need to use words that will make effective. There is a need to look out your competitors ads to see what they want to say. After done it, it is need to figure out how to make yours stand out. Follow different things to say about your product used title and sentences by your ads. Use different words in titles, text and format in the ads and destination URL is must to see when you experiment. Budget is most important point that you have keep in mind when you need to maintain an ad for you product. Just you need to start with a very smaller geographical region, start with a modest campaign.

Some necessary points that need to keep in mind when you organize your campaign are here:

• Make your ads different

• Run several different ads at once for each ad group

• Consider using different “Destination URLs” for your ads

• Start with a modest budget

• Remember your audience

• Attract the right customer

• Build your own unique “landing page” for your product.

• Match types within each AdGroup.

• User Ad Groups to manage “keyword families”.

• Create at least 20 different Ad versions per Keyword Group.

• Contextual distribution settings at campaign level to tune a campaign to allow for less expensive contextual traffic.

• Negative keyword use in AdGroups- phrase search brings up advertisers with dubious relevance due to broad match use without appropriate negative keywords.

• Engine syndication settings-create one campaign that opts in to Google’s network with one set of bids and a second, Google-only campaign you’re willing to bid more for.

• Exclude the “content search” option to reach highly targeted traffic.

• Include a form allowing the visitor to enter his/her e-mail address in order to get more information.

• Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity

• Mention explicitly the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales.

• Calculate the value per visitor on a regular basis.

• Track your ads carefully.

Don’t let an antiquated campaign structure result in missed opportunities and waste (overpaying for clicks). Take a fresh look at all your campaigns’ elements and structures, to maximize your opportunity in Google. It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. Easy way to get money with affiliate programs is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence. For comments and information at http://www.kvcindia.com/blog



Kara Burgess

Carrie Bliss asked:


Internet marketing campaigns are meant to serve as advertisements for products and services which are marketed online. When a product is marketed through the internet it leads to lesser cost of information distribution to the people and it also has a broader coverage of customers. It is comparatively inexpensive as well and can be statistically evaluated also. For all this there needs to be an effective internet marketing campaign.

There are a few things that have to be kept in mind when an internet marketer plans internet marketing campaigns for a product or service. First and foremost the target customers have to be determined (whether they are male or female, whether they are working and if they are working, the nature of the job and their purchasing power). It is also important to determine the education level of the potential customers and how and when they might use the particular product. These can be determined by some simple surveys. The information gathered through this would help the internet marketer to plan the internet marketing campaign according to the nature of the target groups.

For the effective internet marketing campaigns the product ought to be visible to the others. These could be done through the pay per click programs and the search engine placements which determine how the product is ranked in all the search engines. The product can also be marketed effectively through all the newsletters and the advertisements that are placed in the web sites. The budget that is available also determines the size and coverage of internet marketing campaigns. The internet marketing campaign is determined after deciding upon the target groups, and placing of advertisements where it will have maximum exposure in the websites. Bartering and swaps also could be done with the other sites where information about your product is displayed in other sites and information about that site is displayed in yours.

In the content of the advertisement that has to be placed the focus is to be on the main feature of the product. The ads should be highlighted with words that can be identified and related to by the customers, like the emotional words such as joy, happiness, fun etc. The words that have to be used should be you and yours rather than the words like me and mine.

The effectiveness of the internet marketing campaigns can be measured through the website statistics and the PPC statistics. These statistics help you to calculate how many people have viewed your advertisement. Based on these data the advertisement can be replaced if it is not effective or it can be enhanced more by changing the content of the advertisement. The constant monitoring of these advertisements with the help of the statistical data leads to the success of the internet marketing campaigns.

Internet marketing campaigns are an effective an inexpensive way to popularize products and services on the internet. Internet marketers must determine their target customers and determine the extent and depth of their internet marketing campaigns if they hope to increase sales and profit. They should make use of Search Engine Optimization techniques in order to make their advertisements appear on the first page of search engine results.



Kasey Farmer